First, find the waiting time of consumers (such as checkout counters, subway platforms, ticket offices, etc.) or locations with high traffic (such as elevators, escalators, porches, etc.). No matter in any area, the place where consumers are waiting is the best place for the advertising machine.
Secondly, for the retail environment, consumers' habit of entering the store can be considered. Retailers can install the advertising player inside the front door, about 10-15 feet from the entrance to the right, because people enter from the front door and must not ignore the front door, and they have a tendency to focus on their goals. The windows of shops and restaurants can be great locations for touch-in-one advertising machines, because they can be used to draw customers and business closures to capture more attention during store opening hours.
Third, consider lighting to ensure that consumers can read under appropriate lighting conditions. Avoid too much ambient light at the installation location (if this is the best location, be sure to choose a high-brightness screen), if the sun will shine directly on the screen, it will make it difficult for consumers to see the content pushed on the screen.
The most common placement error is that the wall-mounted advertising machine hangs too high or too low. Customers passing by the store, their concentration is mainly in front of the goods, they may not look up or down, so in this case, it is possible to completely ignore the content on the advertising machine. Therefore, it is recommended that the advertising machine should be placed at the level of people's sight, so that the content can be displayed to those customers who wait for a period of time or pass by directly.
Whether it is to increase customer traffic or promote sales of certain products, you must understand the goal of the advertising machine and then place it in the right place.
