2014-2015 il mercato delle apparecchiature per braccialetti intelligenti cresce del 481%.
Prior to this, the China Academy of Information and Communications Technology released the "Wearable Device Research Report." The report shows that in 2015, China's smart wearable device market was 12.58 billion yuan, and the market size of smart wristbands (including smart watches) alone reached 12.2 billion yuan. Compared with 2014, the scale of the consumer market for smart wristband devices has grown by 481 percent .
As of 2015, China's smart wearable smart device market is still in an exploratory period, as the scale of various products is limited, and the consumer market has not yet been launched on a large scale. Beginning in 2016, the huge potential of some vertical fields will begin to be released, and the wearable market will officially enter the start-up period. It is estimated that the wearable market will reach 20 billion yuan in 2016.
North America leads the trend, China has a strong momentum
North America, especially the United States, has the world's most wearable device companies, and also has the most enthusiastic consumer group in this field, which is leading the global wearable device development trend. At present, the second largest market for wearable devices in the world is Europe, but the report predicts that the Asia-Pacific region represented by China will become the second largest wearable device market in the world within ten years.
According to the current trends reflected in the global market, the development of wearable devices in Europe is only limited to the major developed countries in Western Europe such as the United Kingdom, France, and Germany; however, China, Japan, South Korea, Australia and other countries in the Asia-Pacific market are extremely dynamic, especially such as Huawei Chinese companies, such as Xiaomi and Xiaomi, are making rapid progress in the wearable field by virtue of the market advantages opened by their own smartphones. As a result, Tractica analysts predict that China's wearable market will completely surpass Europe by the end of 2019.
According to the report, wearable cameras are further emerging in China. Sports cameras with a wide range of functions and popular prices are developing very fast in China. In addition, the market demand for police law enforcement recorders in China is also growing rapidly, surpassing North America and Europe.
Mainstream applications of wearable devices
With the rapid increase in the penetration rate of smart phones, the emergence of portability requirements, increased hardware configuration, and improved sensors and batteries, the performance advantages of wearable devices such as portability and cloud interconnection will become more and more obvious. Wearable devices are expected to follow smart phones. The next explosive growth point. Especially when the five major platforms of Apple, Google, Microsoft, Amazon and Facebook and their corresponding developers all enter the field of wearable devices, when the back-end data and front-end detection and transmission are more perfect, wearable devices will become the mainstream.
At present, the more popular applications are entertainment and social interaction, and the functions that are quickly entering commercial use are fitness, medical treatment and health monitoring. Typical products in the entertainment and social fields include google/Baidu smart glasses, sony/Samsung/nut shell smart watches, etc. In the medical field, wearable devices mainly include pulse oximeter, glucose monitoring, electrocardiogram (ECG), hearing aids, and drug delivery For other types of products, the integration of main functions has become a trend. For example, Samsung smart watches also have health monitoring functions.
The mainstream applications of wearable devices include infotainment and social sharing, medical and health monitoring, fitness and application, military and industrial applications, etc. At present, most wearable devices are in the form of portable accessories that have some computing functions and can be connected to mobile phones and various terminals. Exist, mainstream product forms include wrist-supported watches (including watches and wristbands and other products), feet-supported shoes (including shoes, socks or other products worn on the legs in the future), with the head as the Supported Glass (including glasses, helmets, headbands, etc.), as well as various non-mainstream product forms such as smart clothing, school bags, crutches, and accessories.
Beyond the smartphone market is not impossible
According to the analysis of Gartner, an international research organization, by 2020, sales of wearable electronic devices are expected to reach 477.75 million pieces, and will generate 61.7 billion U.S. dollars in revenue, of which 13.7 billion U.S. dollars will come from fitness-related products. Wearable equipment. This market is formed because from 2015 to 2017, affected by Apple's promotion of the popularization of wearable devices, the market sales of smart watch products will increase by 30 percent , and the revenue can reach 1.747 billion U.S. dollars. At the same time, smart wristbands will also benefit from the United States. The implementation of various health plans has been paid attention to. By 2018, every consumer in mature markets will use and own more than 3 personal devices. If this is the case in the analysis, then the wearable device market in the future will really surpass smartphones.
