Punti da notare durante l'applicazione della macchina pubblicitaria touch screen:
The screen is too small or too dark
This may be due to cost considerations, but you should know that many touch all-in-one advertising players are ruthlessly ignored because of poor hardware. A screen that is too small, too dark, or even broken, will only destroy your brand. Such an investment will only deduct points for yourself. May wish to make a good budget at the beginning of the investment.
is too oriented, which can easily arouse the audience's disgust
"Click here to start" button leads to a TV shopping show or commercial. Doing so in public will arouse the audience's disgust, and even make them just want to quickly find the stop button. Even if it is useful information, the use of too intrusive information transmission methods will not produce good results.
The content is unattractive and does not arouse demand
You have assumed that users know why your product, service or information is relevant to them. Users only buy what they think they really need. So what you have to do is to help users make such a choice. The decision-making process is roughly as follows: a person is aware of the problem or need. Then realize that certain products or services can solve problems or needs. What you have to do is to make them feel that your product or service is more suitable for them, rather than competitors. Your content must be able to attract the audience and arouse the desire of the needs.
The user interface is too complicated or confusing
When the user walks into the screen, he needs to know exactly how to operate. If the operation is too complicated or easy to be confused, the user may give up. Just because you think the user interface is good enough does not mean that users think so too. Therefore, from planning to actual implementation, do some user testing.
The content does not have enough depth
The content does not have enough depth to provide useful information to the audience. In the face of overwhelming advertisements, people have become accustomed to ignoring useless information. Therefore, the best way to create an interactive experience is to make your information valuable. For example, to make a shoe advertisement, don't simply put a picture of people wearing shoes, but take some time to understand what aspects of the shoes the audience really wants to know, such as how they are made and what are special Place, and what sizes are available, etc.
